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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Module 4-Internal & External Environmental Analysis

Module 4-Internal & External Environmental Analysis

Q Instructions For this assignment you will evaluate your company’s internal and external environment. Step 1: Consider this scenario: You are a newly appointed Marketing Manager, and you report to the Marketing Director of a major corporation. Your company is preparing for an annual meeting, and everyone is busy preparing for the upcoming event. Your marketing director is interested in analyzing the internal and external environment. You are excited about this opportunity as you will be able to use the business tools you just learn about in this module. Step 2: Complete the Internal and External Environmental Analysis worksheet.

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Apple being one of the biggest multinational companies has clear objectives and strategies. The company aims to manufacture and design products that are creative, innovative, unique, and sophisticated. The objective of the company is to bring innovation in technology and change the world for betterment. In order to achieve this, the comp any has been bringing forth products which receive positive reviews from their consumer market. One of the set objectives by the company is accessibility.